Brand identity
Precise, calm, private.
CamDocument turns a messy photo into an exact page. The identity says the same thing: a frame that finds the page, lines that become text, and a quiet palette that lets documents speak.
The mark
Four corner brackets are the scan frame: the moment the app finds a page. Three lines inside are the text it reads. Keep clear space equal to one bracket on every side, and never rotate, recolour or outline the mark.
Logos
logo-on-dark.svg
Download SVG
logo-on-light.svg
Download SVG
logo-ar-on-dark.svg
Download SVG
logo-ar-on-light.svg
Download SVG
mark.svg
Download SVG
mark-light.svg
Download SVG
Colour
Ink and navy carry almost everything. Teal is the only accent: actions, focus and the scan frame. Cream is for text on dark and for paper.
Ink
#0B1A24
Canvas, deepest background
Navy
#0E2433
Surfaces, app icon tile
Teal
#3CC2B1
Accent on dark: actions, focus, frame
Deep teal
#0E8F80
Accent on light backgrounds
Cream
#F4F1EA
Text on dark, paper
Mist
#A9B7C0
Secondary text on dark
Type
IBM Plex Sans for Latin, IBM Plex Sans Arabic for Arabic: one family, two scripts, drawn to sit together. IBM Plex Mono for codes, sizes and file names.
Every page, a perfect file.IBM Plex Sans · 400 / 500 / 600 / 700
كل ورقة، ملف متقن.IBM Plex Sans Arabic · 400 / 500 / 600 / 700
expenses-november.xlsx · 85.6 MBIBM Plex Mono · 400
Voice
Precise
Say exactly what happens: "Removes shadows and glare", not "magical cleanup".
Calm
Short sentences, no exclamation marks, no hype words.
Private
Always say where the data goes. When it stays on the phone, say so.
Do not
- Stretch or rotate the logo
- Place the mark on busy photos
- Use teal for large backgrounds
- Add effects such as glows or gradients to the logo